California School Funding in Plain English
Justin Bathon on Tuesday, October 14, 2008 at 12:58AM Here is something interesting. The CommonCraft couple have created one of their "In Plain English" videos about school funding in California. You know their work: Blogs, Wikis, Social Networking, Podcasting, Photosharing, Twitter, and lots more. They are very well known in the Web 2.0 world and are used by some of the biggest companies in the world to explain their products. But, this is the first time I have seen them apply their talents directly to a school issue ... funding in California. The video was paid for by YouthNoise, a social networking site for young adults with causes. Here it is:
Anyway, a couple weeks ago I posted that education needs to do a better job in the marketing and public relations department ... well, here is an instance of better marketing. I am encouraged by this video. We have a chance here to get in on the ground floor of the Web 2.0 marketing world, so we need to be doing more of these kinds of information outputs ... and who knows, we may just get a leg up on the naysayers.
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